New Delhi: Whirlpool of India is seeking to build on its innovations around sanitisation for its washing machines category in 2021 to cater to the needs of consumers brought by the coronavirus pandemic, according to a senior company official. The company is also introducing technologies available in premium products to mass segment items as it seeks to accelerate growth in the washing machines category.
"This whole buzzword of sanitisation is something that has become such a big state in the mind of the consumers. It is here to stay. What we saw SARS did for Southeast Asia in terms of completely changing basic human behaviour...we will potentially see the equivalent of this (COVID-19) impact for us," Whirlpool India Vice-President Marketing Kumar Gaurav Singh told.