In China domestic refrigerator market of 2010, the traditional two-door refrigerator still took the largest market share of 65.8%, which was followed by three-door refrigerator whose market share got 23.2%; single-door and multi-door products took the smallest shares. In the aspect of domestic demand, the market of middle and low-end single-door and two-door refrigerator with small volume continued to shrink; two-door product with high price quality will be favored by rural market; the market share of high-end refrigerator such as three-door, multi-door and side by side combination product is increasing, especially in urban market.

        In addition, energy efficiency and environmental protection have become the trend of China refrigerator market in the recent years. More and more consumers took energy efficiency rating and power consumption as the most important indicators to consider when purchasing refrigerator. Therefore the market share of refrigerator with the first level energy efficiency will continue to rise in the future.
        Statistics show that in 2010 all refrigerator manufacturers launched more than 1600 models of new products, more than that in 2009, but the performances of the new products were identical, with selling points focusing on preservation, CFC-free, sterilization and mute as well as varied color and material of appearance. Among new products in 2010, two-door ones accounted more than 90%, but the enterprises turned their strategic focus to high-end refrigerator with more than three doors, such as Eiffel series of Hisense, Casarte series of Haier, Athena series of Meiling as well as Vandelo series of Midea. High-end products not only meet the demand of consumers, but also achieve high profit for the manufacturers.