View from the 2010 terminal data, Whirlpool Home Appliance Group is undoubtedly the enterprise who occupies the largest market share of global market of drying machine. Whirlpool as flagship brand, distributes in North America, Latin, Europe and Asia, and occupies 14.9% of global market share. Maytag - the other brand of Whirlpool, also sells well in North America, Latin, Asia and Europe. The market share of Maytag follows the Whirlpool, reaching to 9.4%. Total maker shares of Whirlpool Group are 24.3%. Siemens Group is the ent//////erprise occupying the second largest market share. Its two brands Bosch and Siemens occupies 5% and 3.2% market share respectively. The other well known home appliance enterprise Electrolux has three famous brands: Frigidaire、Electrolux and AEG. Their market shares are 3.9%, 2.1% and 2.0% respectively and total market share is 8%, ranking No.3. GE and LG ranks No.4 and No.5 and their market shares are 7.4% and 5.2%. Germanic famous home appliance enterprise Miele occupies some market share, about 2.3%.
·Brand exports year on year trend of