In recent two years, in domestic market of China washing machine industry, pulsator washing machine still occupied the mainstream of the domestic market. Haier’s nearly 90% of the domestic sales was created by pulsator washing machine, and pulsator washing machine occupied almost the whole in domestic sales constructer of Royalstar of Midea series. But with the implementation of the urban areas' home appliance old-change-new policy, and consumers’ increasing demand for upgrading the washing machine, the market proportion of drum washing machine increased accordingly. Haier, Little Swan, Panasonic, Hefei Sanyo, LG, Siemens and so launched new products of drum washing machine in order to seize the drum washing machine market share. Siemens targeted in high-end market, and its washing machine products were all drum washing machine, accounting for the largest proportion. LG followed, and drum washing machine accounted for more than 50%. Little Swan has a more comprehensive high-end technology. In 2010, with the help of the strong channel advantage of Midea, Little Swan developed drum washing machine sales with great efforts, and the proportion accounted for more than 20%.
        View from the monitoring data, the drum washing machine market share in domestic washing machine increased obviously. In 2006-2008, the Chinese domestic drum washing machine market share remained at about 10.5%; from 2007 the drum washing machine market share began to increase continuously and the growth rate became larger and large gradually. In 2010, in Chinese domestic market, the market share of drum washing machine has already reached 13.3%, and increased 2.2 percentage points compared with 2009. While in the first half of 2011, drum washing machine market share also achieved a breakthrough-reaching 16.1% and increasing nearly 3 percentage points compared with 2010.