Samsung Electronics Co. on May 11th introduced its expanded lineup of customizable home appliances to global audiences as the South Korean tech giant aims to boost sales amid the pandemic-driven stay-at-home trend.

The company said its BESPOKE Home solutions will be available in more countries this year with more products.

BESPOKE is a brand promoted by Samsung that allows consumers to tailor their own configurations by material, color and modules to meet user preferences in home appliance selections.

BESPOKE concept was first applied to a Samsung refrigerator in June 2019 and the company has been trying to expand the concept to entire home appliance products.